11 Advanced eCommerce SEO Techniques That Work

SEO company India

Every SEO specialist website owner is eager to implement simple yet powerful SEO ideas that will greatly improve their rankings, traffic and sales. We have included in our opinion 11 of the most powerful techniques for ecommerce websites that really work and can bring you significant ROI.

Smart On-Page SEO for Product Pages

Usually the success of an ecommerce website in terms of SEO vary depending on the amount of items on sale. There could be thousands of searches for every product and if you have 100.000 items in stock you can be found by much more visitors than a small website with just a couple of products.

But it’s not enough just to have these product pages, you need to be proactive and optimize (US English) them properly. Here are the most important ideas you can implement:

1. Product name in Title. Obvious but missed so many times!

1. Product name in text. Try to add to product name keywords, that people use frequently with products (i.e. “Here you can buy [product name] with free delivery.”).

1. Product name in an ALT of the product picture.

1. Product name in URL. Do it at least to craft sweet-looking snippets in search results.

1. Different pages for different colors. You can’t imagine how many searches people run each day searching for, let’s say, “iphone 4gs black”

1. Don’t forget about local keywords. Consider arranging your content in a way to try to target local keywords (i.e. “city + product name”). Usually you can do this via adding a tab with delivery information and mention here the most important locations for you in terms of traffic.

1. Diversify content on product page. It’s hard to create unique products descriptions for thousands of items. But adding an opportunity for users to leave a feedback not only increases user experience, but also improves the content and drives long-tail traffic. Don’t miss this opportunity.

Internal Hyperlinking and a Project Structure

Sometimes it’s possible to improve significantly rankings reconsidering project internal structure. Here are two basic tips:

1. Categories are based on searches. Users demand goes first! Try to take in account users’ intentions during categories and subcategories planning. Let’s say for a website selling watches online it’s worth to analyze (US English) search demand and create categories for man, woman, kids; elite, sport, fashion etc.;  Swiss, Japanese etc.; Golden, Silver, Stainless etc. etc. etc.

1. Keyword-rich internal links. Use internal power of the website for your categories and product pages. If the first link pointing to your category is an image, insure that this image has an appropriate ALT text.

Website Indexing

Would you like to start selling new arrivals immediately? It’s worth to implement these advices in order to improve new products indexation:

1. Direct link to a “New Arrivals” section from homepage or even better sitewide link, let’s say from footer. “New Arrivals” is a search results “quick enter” door for all new items you have. It will be easier for Google to find new items this way than to dig your products directory, because homepage usually is the most spiderable.

1. Sitemaps and “Smart Sitemaps” implementation. Take a look at 123people.com and their “noindex, follow, noarchive” sitemaps. Why do they use such a strange meta-tags? Each time Googlebot visits your website it has quite limited time allocated for your site. Try to persuade the bot to visit (“follow”) as many pages as possible without wasting the time “noindex, noarchive”.   

Source:http://www.searchenginejournal.com/11-advanced-ecommerce-seo-techniques-that-works/44261/

131 different kinds of marketing

If ever you wanted evidence of just how sweeping and fragmented "marketing" is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms!

Inspired by a conversation with my friend Robin, I decided to put together such a list.

To keep it somewhat manageable, I decided to only include terms that ended with the word marketing — any "                   marketing" phrase. So my apologies to advertising, branding, public relations, packaging, pricing, and all other such nomenclature. I also decided to leave out industry-specific terms such as real-estate marketing, healthcare marketing, political marketing, etc., as well as segments like Hispanic marketing and Millennial marketing.

I included anything that qualified as a tactic ("loyalty marketing"), a channel ("mobile marketing"), a style ("conversational marketing"), a structure ("corporate marketing"), or any other widely applicable aspect of marketing. I included some synonyms ("Internet marketing" and "online marketing"), but not exhaustively so. For each phase, I added a brief description and a link to a resource or more detailed definition.

Do you have other phrases to nominate? Better descriptions or resources? Please add them in the comments.

account-based marketing — marketing to individual, key accounts as markets of one (Wikipedia)
affiliate marketing — paying affiliates to send traffic/customers to your website/business (Affiliate Scout)
agile marketing — using agile development methodologies in the marketing department (a manifesto)
algorithmic marketing — using software algorithms to execute (semi-)automated marketing (computational)
ambush marketing — piggybacking marketing on a major event without paying for sponsorship (WSJ article)
analytical marketing — quantitative methods and models of marketing (Carnegie Mellon program)
article marketing — writing articles (online and offline) to promote one's business (Wikipedia)
B2B (business) marketing — marketing to other businesses (B2B Magazine)
B2C (consumer) marketing — marketing to consumers (B2C Marketing Insider)
B2P (person) marketing — marketing to persons, in business and life (New Marketing Labs post)
behavioral marketing — targeting advertising/offers based on user behavior (ClickZ column)
blackhat marketing — primarily in SEO, unethically fooling the search engines to game rank (About.com)
brand marketing — developing your brand, often contrasted to direct marketing (Best Brands 2010)
buzz marketing — getting people to talk about your stuff, similar to viral (Mark Hughes book)
call center marketing — outbound telemarketing and handling of inbound prospect/customer calls
campus marketing — marketing to (and often by) college students, campus ambassadors (Boston Globe)
catalog marketing — marketing through printed catalogs delivered in the mail (DIRECT article)
cause marketing — businesses marketing cooperatively with nonprofit(s) to mutual benefit (Alden Keene)
celebrity marketing — use of celebrities as spokespeople, for endorsements or testimonials (BSI post)
channel marketing — marketing promotions through wholesalers, distributers, resellers (definition)
closed loop marketing — measuring ROI from lifecycle of marketing to sales (Closed Loop Marketing blog)
cloud marketing — using software-as-a-service (SaaS) applications for marketing (CloudMarketing.org)
cooperative marketing — companies co-marketing a jointly developed product, service or brand (Wikipedia)
communal marketing — engaging the public in the development of a marketing campaign (Wikipedia)
community marketing — marketing by building an online community (Jeremiah Owyang's blog)
computational marketing — the marketing equivalent of computational finance (my post)
content marketing — producing useful or entertaining content for your audience (Chris Brogan's post)
contextual marketing — delivering relevant, optimal messages/offers, esp. online (HBS article)
controversial marketing — generating attention through controversy or conflict (Michael Gray's post)
conversational marketing — actively engaging with consumers in two-way conversations (Nokia preso)
conversion (rate) marketing — optimizing conversion rate in online marketing and sales (ion's blog)
conversion content marketing — a hybrid of content marketing and conversion marketing (SEL article)
corporate marketing — company-wide marketing and standards, esp. in multi-product firms (Forrester report)
cross-marketing — co-marketing, product bundling, co-promotion, licensing, etc. (Wikipedia)
culture marketing — branded content, the intersection of culture and marketing (Chief Marketer article)
data (web) marketing — using data as a marketing channel, esp. with the semantic web (my post)
database marketing — using databases, such as CRM systems, to drive marketing programs (The Book)
data-driven marketing — use data, especially analytics, to direct marketing decisions (Kellogg program)
digital marketing — marketing through digital channels, primarily the Internet (AdAge Digital)
direct marketing — marketing directly to audience, often without TV, radio, or print ads (DMA)
direct response marketing — direct marketing expressly designed to solicit a response (Wikipedia)
disruptive marketing — applying disruptive innovation in marketing to create new markets (Digital Tonto post)
diversity marketing — marketing to different culture groups in audience, i.e. in-culture marketing (TransCity)
door-to-door marketing — salespeople walking to houses, knocking on doors (MSNBC story)
drip marketing — sending pre-planned messages to prospects/customers on a schedule (Inside CRM article)
email marketing — emailing prospects/customers, either by list rental or express permission (Email Insider)
entrepreneurial marketing — marketing in start-ups and new ventures, often guerilla style (MIT course)
ethical marketing — marketing ethics for being socially/morally responsible (Wikipedia)
event marketing — running events such as trade shows, conferences, seminars, festivals (Event Marketer)
expeditionary marketing — forging new markets before competitors (HBR article)
experiential marketing — enabling sensory interactions with brands (Experiential Marketing Forum)
Facebook marketing — marketing on and through Facebook (SEOmoz Ultimate Guide)
field marketing — people selling and promoting in person, "in the field" (The Handbook)
geomarketing — geo-targeting for marketing tactics such as price, promotion (Geomarketing in Practice)
global marketing — marketing of products/firms worldwide, global strategy and structure (Forbes article)
green marketing — explicit promotion of products that are environmentally friendly (Green Marketing book)
guerilla marketing — low-budget, high-impact marketing, typically entrepreneurial (Jay Conrad Levison)
horizontal marketing — similar message across different groups/industries, in contrast to vertical marketing
inbound marketing — pulling in customers via content, instead of pushing ads or cold-calls (HubSpot)
industrial marketing — B2B marketing but specifically for large firms, esp. manufacturers (Wikipedia)
influence(r) marketing — focus on convincing a few influential people in a market (Influencer Marketing book)
informational marketing — providing useful/educational material to nurture audience, like content marketing
in-game marketing — in-game advertising, also known as advergaming, and in-game promotions (Wikipedia)
in-store marketing — promotions based at a retailer's location (In-Store Marketing Institute)
integrated marketing — coordination and integration of multiple marketing tools, channels, vehicles (ClickZ)
interactive marketing — interactions between marketers and prospects, mostly online (Forrester blog)
Internet marketing — synonymous with online marketing and web marketing (Wikipedia)
internal marketing — marketing to one's own employees to synchronize customer experiences (Wikipedia)
international marketing — marketing overseas/across national borders, same as global marketing (Wikipedia)
keyword marketing — researching and optimizing keywords in search marketing (WordStream blog)
left-brain marketing — roughly synonymous with analytical marketing (Left Brain Marketing blog)
local marketing — ad targeting and promotions to support brick-and-mortar stores (WilsonWeb)
Long Tail marketing — marketing to many niche segments that aggregate to a huge audience (Wikipedia)
loyalty marketing — focus on growing and retaining existing customers, e.g., rewards programs (Wikipedia)
mobile marketing — marketing delivered via mobile devices such as (smart)phones (Mobile Marketer)
multichannel marketing — using multiple channels to reach customers (Multichannel Marketing Metrics)
multicultural marketing — pursuing ethnic audiences with products, advertising, experiences (The Book)
multi-level marketing — marketing by recruiting others, who recruit more; e.g., pyramid scheme(Wikipedia)
neuromarketing — the intersection of brain/cognitive science and marketing (Neuromarketing blog)
new media marketing — essentially synonymous with online marketing, fading term (Wikipedia)
newsletter marketing — delivering regular newsletters to target audience via email or print (DIRECT article)
niche marketing — targeting very specific audience segments (Entrepreneur article)
non-traditional marketing — methods outside the norm, e.g., publicity stunts, guerrilla marketing (Inc. article)
offline marketing — all marketing that doesn't happen online, traditional marketing (MarketingSherpa)
one-to-one marketing — marketing to individual consumers: identify, differentiate, interact, customize (book)
online marketing — marketing online, same as Internet or web marketing (Online Marketing Summit)
outbound marketing — contact prospects via ads, cold calls, list rental; opposite of inbound (BridgeGroup)
outdoor marketing — examples: door hangers, car advertising, billboards, balloons (eHow article)
out-of-home marketing — marketing to people in public places, e.g., outdoor marketing (Wikipedia)
performance marketing — marketing driven by performance metrics and ROI (Performance Insider)
permission marketing — inspiring your audience to want to hear from you (Seth Godin's book)
personalized marketing — like one-to-one marketing, including product customization (Wikipedia)
persuasion marketing — derived from "persuasion architecture" for effective web marketing (the Eisenbergs)
point-of-sale marketing — advertising to customers at point of a purchase in a store (eHow article)
post-click marketing — user experience after an ad/email click, e.g., landing pages (ion's blog)
PPC marketing — pay-per-click marketing on search engines, ad networks, social sites (PPC Hero)
product marketing — marketing around a particular product, versus corporate marketing (Wikipedia)
promotional marketing — broadly speaking, almost any kind of marketing to attract customers (PROMO)
proximity marketing — localized wireless distribution of advertising associated with a place (Wikipedia)
pull marketing — pushing messages to prospects, synonymous with inbound marketing (The Power of Pull)
push marketing — prospects pull messages from you, synonymous with outbound marketing (Wikipedia)
real-time marketing — accelerating marketing in the age of speed (David Meerman Scott book)
referral marketing — encouraging/incentivizing existing customers to refer new customers (Wikipedia)
relationship marketing — emphasis on building long-term relationships with customers (Regis McKenna)
remarketing — modern meaning: behaviorally-targeted advertising (Google Ad Innovations)
reply marketing — replying to end-users with personalized messages, e.g., Old Spice campaign (Wikipedia)
scientific marketing — application of analytical testing/statistical methods in marketing (Scientific Advertising)
search (engine) marketing — organic and paid promotion via Google, Bing, etc. (Search Engine Land)
self marketing — marketing yourself, also known as personal branding (U.S. News article)
services marketing — approaches for selling services instead of products (Delivering Quality Service)
shadow marketing — unexpected marketing outside the control of the marketing department (my post)
shopper marketing — understanding how consumer shop across channels and formats (Wikipedia)
social marketing — changing people's behaviors for the better, not social media marketing (Squidoo)
social media marketing — interacting with prospects in social media channels (Social Media Insider)
sports marketing — use of sporting events, teams, and athletes to promote products (Wikipedia)
stealth marketing — ways of marketing surreptitiously to people, undercover marketing (HBR article)
street marketing — unconventional marketing in public places meant to engage prospects (Wikipedia)
technical marketing — marketing with technical depth to a technical audience (great post)
telemarketing — calling people on the phone with a pitch, usually uninvited (Wikipedia)
test-driven marketing — systematically and iteratively testing marketing ideas (Test-Driven Marketing)
time marketing — research on when to release and promote products in the market (Wikipedia)
trade show marketing — subset of event marketing, exhibiting and promoting at trade shows (TSNN)
traditional marketing — pre-Internet marketing methods and channels (MarketingProfs)
undercover marketing — when consumers don't know they're being steathily marketed to (Wikipedia)
user-generated marketing — marketing created by consumers, communal marketing (Disney campaign)
vertical marketing — packaging a solution differently for different industries (Wikipedia)
video marketing — incorporating videos in online marketing, leveraging YouTube (Pixability)
viral marketing — tapping into existing social networks to spread a marketing idea (Wikipedia)
web marketing — marketing on the web, synonymous with online marketing (Web Marketing Today)
word-of-mouth marketing — when happy customers spread your marketing message (WOMMA)

youth marketing — targeting young audiences, often using emerging channels (Wikipedia)

Content Writing Strategies or Techniques to Improve Your Site Ranking in SERPs

Web copywriting is different from print media writing. The writing method of a newspaper article will not suit the web audience because online reader psychology is different from that of print media readers. SEO company india researches and find some valuable information about content writing or copywriting which illustrates the basic rules to follow when you write for websites, blogs, newsletters, etc.

Content writing concept is exactly similar to this great line, “Your expression is the most important thing you wear.” Content writing can be divided into many categories like press releases, articles for submission, SEO articles, blogs, review articles, ghost writing, narratives, travel articles and many more. All these articles have distinct writing styles. A fair knowledge of search engine optimization proves to be very effective in a career of website content writing. Here are some very important rules that make some great SEO content.

1. Use more relevant keywords in contents

In content writing, it is very important that your thought process goes in the manner of a search engine or a web browser. When you are writing an article on a particular topic, make sure that you insert many related keywords in it. So when a person puts a keyword in the search engine that is among the related keywords of your content, the search engine will show up your article too. This increases the traffic to the website automatically.

2. Make the headings and subheadings short, effective and understandable

Using headings and sub heading preferably with the keywords in them are excellent ways of bringing more visitors to the website. This theory is applicable to general content writing also. Most users prefer articles that are broadly categorized under headings and sub headings. It makes readability of the content much easier. Make the headings clear and understandable. In the process of making catchy and attractive headings and sub headings, do not make them difficult to understand. This will not solve the purpose of providing headings in the article.

3. Title should be catchy and impressive

Title tag is a very important thing that needs to be kept in mind while writing SEO content for various websites. The title tag should be well thought of and should contain the exact words. If this is done properly, the content is sure to be optimized by the search engines and will automatically rank up higher in search engine results. Content writers working in a content writing company will know all these SEO techniques.

4. The contents should be original and relevant

The text of the SEO article should be easy flowing and natural. If the article is not interesting, no user will be interested in coming back to the website again. Create contents relevant to your website theme or purpose because it increases surety as well as quantity of visitors to your website.

5. Make Short Sentences in Short Paragraphs

Avoid writing long complicated sentences in a web copy. Whenever you write for a website, you should keep your sentences short and include a single idea in one sentence. Instead of a long sentence and multiple ideas, you can use bullet points to list down and explain a complicated topic.

Web users generally scan sentences and if you write a long sentence combining ideas separated by 2-3 commas, the sentence is tough to scan. If you want to contradict an idea you have presented in the previous sentence, start the next sentence with “however”. Same is applicable for “and” use as well. If you want to continue an idea presented in a preceding sentence, begin the next sentence supporting that idea. There is no need to put an “and” in between.

6. Pay Attention on Grammar and Words

Beginning a sentence with “but”, “and” or “yet” is grammatically incorrect. The beauty of web content is that it does not follow any hard and fast rules of grammar and readers don’t really mind. However, while liberties can be taken, you should maintain small amount of sense in what you are writing.

Use of “its” instead of “it’s” and vice versa, is a common mistake committed by many content writers. When you write “its”, it means ‘possessing of’. For example, “its car is expensive“. When you write “it’s”, it is the short form of “it is”. For instance, “it’s going to be a long movie.” If you mistakenly put “its” in the place of “it’s”, it’s a grammatically incorrect sentence.

7. Use Hyperlinks in contents

Use hyperlinks to offer your readers ease of navigation. If your site related to SEO then hyperlink the word “SEO tips” in the page content this navigates particular page. For example: “Learn more about Search Engine Optimization, Social Media Optimization, Search Engine Marketing and Web technologies.”

8. Improve Content writing to reach your readers with SEO Factors

 Normally only few content writers thinks about SEO for Content, that is writing content and optimizing for search engine to make it easily indexed. One must follow SEO factors to reach readers local and global. Now a day’s SEO for Content is very much essential even for quality content to win search engine results and to reach readers who look for your quality information.

9. Use Image Alt Attribute

Alt attribute for an image can be about the information on the image and related content. It also helps visitors with text-only browsers. Alt attribute text pops up when the mouse cursor is moved to the image. Alt attribute plays important role in SEO factors and Googlebot and other spiders like to take up the information and Alt with relevant keywords helps keyword frequency to get better ranking.

10. Use RSS Feed and Link Distribution

Start populating your content and profile activity feeds through blog posts and feed submission sites. These ways will help to increase content popularity and increase the chances of referral hits and external link popularity.

Link distribution can be done through content page link submission to external resources, tutorials and articles directories to help increase popularity and as well you can inter link your and other author’s site related to your content. Make sure that the link distribution serves readers and they are natural, and not exclusive for search engine bots.

I think from all above information you will get idea about copywriting or Content management services. If you follow above rules when you creating contents for your website then you will found your site higher in search engine result pages (SERPs). So friends, definitely you will appreciate this article by commenting and mailing your queries. In next article Seogdk will bring innovative information about SEO till then take care and enjoy your life!!!

How to Win Any Job on eLance, oDesk or Guru.com

Social media marketing company india

As an employer with over 30 staff at Interspire, most of the time when I need something done I can call on a staff member in the office and they will take care of it for me. However, sometimes I need the skills of an experienced freelancer for one-off jobs, such as writing a user guide or putting together a product overview video in Flash. In these situations I turn to freelancers on eLance, oDesk or Guru.com.

After posting a job ad, the responses start to come in within a few hours. 95% of the time the candidates have no idea how to reply to the job ad and will either send over:

• The same old copy-paste reply which they use for every job ad
• A vague reply in which they don’t sell themselves to me

Having been on both sides of the fence – as an employer now, and as a freelancer about 5 years ago – I’ve come to learn what makes a great response to a job ad on a freelance site such as those listed above, and I thought I’d give you a few pointers in this article to help you win any and all freelance jobs you apply for.

1. What’s in it for me, the employer?

If you’re replying to my job ad for a freelancer, you need to sell me on your skills and the benefits of hiring you. The best way to do this is with a short list of bullet points, such as:

• Expert technical writer whose written for Microsoft and eBay
• Fully dedicated to your project with a keen eye for detail
• 100% money back guarantee if not satisfied for any reason
• Fast turn around time

In the example above let’s assume I’m a freelancer trying to win a freelance job relating to technical writing. First up I “name dropped” Microsoft and eBay. As an employer this would get me thinking “wow, this guy’s written for Microsoft and eBay. He must be good, I’ll keep reading.”

Next, you’re telling me that you’re a harder worker and you’re SO confident in your work that you’ll give me my money back if I’m not happy. That eliminates all risk for me from the get go.

Finally, you’ve guaranteed me a fast turn around time, which I like because I have 100 other things to worry about and don’t have time to micro manage you.

2. Does your subject line get my attention?

When I post a job for a freelancer, 99 times out of 100 the subject line will be something like “Re: Technical writer position”. If I have 85 emails in my inbox then that wont get my attention.

When I post a job for a freelancer, 99 times out of 100 the subject line will be something like “Re: Technical writer position”. If I have 85 emails in my inbox then that wont get my attention.

Be creative with in the subject line of your email and do whatever it takes to get the attention of the person who posted the job. Here are some good examples that have worked on me:

• “You will NOT find a better technical writer than me. Guaranteed.”
• “Delete your post on eLance – read my resume to find out why”
• “I’ve worked with 2 of your closest competitors”
• “I am an expert at using your product and can write your user guide with my eyes closed.”

Compare the subject lines above to this:

Re: Technical writer position

… and you can see what a huge difference just the subject line can make.

3. Are you a real person?

You’d be surprised how many candidates don’t include contact details in their reply to a freelance position. Just because you work from home it doesn’t mean your only communication methods should be email and IM.

Employers want to know you’re a “real” person, so to get the ball rolling and have a better chance of winning the job, try ending your email with something like this:

“I’m located in Los Angeles, California, and am able to begin working on your job right away. Please feel free to call me on 555 0199 to discuss the project any time. I look forward to hearing from you.”

Even if the person who posted the job is comfortable dealing with you via email, just showing you have an open line of communication can make a world of difference when it comes to winning a freelance job. You’d be surprised by how many offshore freelancers pose as being from North America.

I hope these 3 quick tips have given you a few ideas on what you can do to win more freelance jobs in the future. If you have any questions feel free to leave a comment below!

Internet marketing company india

How and Why Social Media Campaigns Boost Your Search Engine Rankings

Social media sites are becoming a bigger part of Internet life for most of us and SEO practitioners and webmasters are no exception. That’s because Google is placing more and more weight on social signals as part of their efforts to improve search results.

 SEO Techniques Google Just Didn’t Like

Over the past decade or so SEO experts have developed an arsenal of techniques for boosting their page ranking on Google search results. Because most end-users never scroll past the first few results, webmasters were willing to just about anything to grab one of those top spots.
These efforts, such as link exchanges and article directories worked well for site owners, but they didn’t do much good for end-users. That’s because most these techniques were built around low quality content.
Google’s engineers were well aware of these practices and introduced a number of algorithm updates to help shift the balance. They started with the Panda update, which penalized sites with low quality content. Once Panda was established Google rolled out the Penguin update, which penalized link exchanges.

Why Social Media Boosts Page Rankings

Because SEOs had so completely manipulated page rankings, Google needed to find algorithm signals that were more organic; that’s where social media comes into the picture. Whether they’re Tweeted; liked on Facebook; or posted on LinkedIn, links that are shared through social networks are viewed by Google as natural links.
This new focus on natural link building changed the SEO landscape almost overnight and put an increased value on social media.
Social media campaigns definitely take longer to develop than legacy SEO techniques, but it’s tough to beat the price. After all, anyone can set up a Twitter or LinkedIn account at no charge and use it to build targeted keyword campaigns.

How Social Media Campaigns Work

Businesses in every category can harness the power of social media increase page rankings but they need to be prepared to put in some work. Take the case of Geoff Tucker, an equine dentist from Palm City, Florida.
Tucker has committed to a serious social media campaign that’s helped him realize top page rankings in his targeted keywords – Palm City equine dentist. That means he’s regularly blogging about his practice; promoting those blog posts on Twitter; and posting links that content on Facebook.
Whenever one of his friends or followers shares one of those links on those same social networks, Google takes note. The more social signals Google relates to him, the better his page rankings will be.

The Future of SEO

There’s no question that Google will continue to place a high value on social signals over links exchanges and article directories as time goes on. There’s also no question that Google will remain the dominant force in search for the foreseeable future.
That means that social media campaigns that help boost page rankings on Google, probably won’t be effective on other search engines like Bing.
Social media will definitely evolve as the medium becomes more mature but, no matter what else happens, social media campaigns will be a big part of any SEO or Internet marketing company india campaign.Brian Iden writes about SEO and social media marketing.

Increase your Marketing Efficiency With the Help of SMO (Social Media Marketing)

Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to the website content. It can also be explained as the process of promoting a site, business or brand through social networking channels by engaging and interacting with existing customers or potential customers. This technique is basically used for receiving large amount of traffic for their website and also enables the marketers to build links. SMO helps in augmenting the fame and status of the website through medias like online community.

Advantages of social media optimization are:

• Helps in providing more traffic to the website
• Increases the website's attention, accessibility and visibility
• Helps to increase inbound link rates which helps in ranking your website
• Create brand awareness which can directly affect your sales rate
• SMO is cost effective and fits well within the budgets of small businesses

Social media optimization services helps in building relationship between the customers and business owners and other people of their staff, which results in long traffic for a long time and can easily develop high value links. Some of the important services of SMO are as follows:

• Help you in becoming an integral part of the most active forums of the internet
• Helps to reach a wider selection of web user community and therefore increasing potential traffic instantaneously
• This service has a positive effect on the over all promotion of the website and create a sense of reliability among the visitors
• Helps to create a potential relationship among a large number of viewers who can communicate with you throughout a day
• Encourages the audience in the practice of sending messages, adding comments or recommendations
• Helps in expanding your business operations
• SMO services include promotional activities and advertising areas
• Helps to achieve optimum quality links to their business sites

SEO company India provides modified methods on how you can perform business. The Internet has evolved the way we have expected, how we act and how we go shopping. Clients are employing search engine listings and social networking, as well as, cellular phones to discover the product or service that they need.

The SMO experts give confidence to online marketing communication and branding goals through the utilization of different social websites. The social media optimization agency has the capability to promote your company effectively through the use of proper marketing. The right agency can help your company get connected with your audience on a more personal, one on one level. The good social media agency effectively promotes your products and services and in addition to this they can provide you with a platform where you can communicate directly to your customers. They also help to manage the marketing campaign are the best possible way and to obtain highly qualified leads for your websites.

The Social media marketing company India is provided to offer the services for the media marketing; they meet the requirements and needs of the media marketing. The important point to be aware

Follow The Latest Internet Marketing Trends And Profit

"Most of us are followers, would you agree"?
We follow fashions, we follow celebrities, and we follow trends.
Something happens in the world and suddenly we just cannot get enough of it.
For kids it might be pokemon or power rangers.
For the fashion conscious it might be whatever Posh Spice or David Beckham (maybe not a sarong!) is wearing.
For some of us it might be Susan Boyle or Adam Lambert.
And just like all these trends, there are Internet Marketing trends.
Jump on them, take advantage of them and you can really boost your website visitors.
But just like other trends, if you don’t jump on these Internet trends quickly enough, you’ll find yourself left behind.
One of the biggest Internet Marketing trends going on right now is Twitter. Other social networks include MySpace and Facebook.
You basically sign-up and post information about yourself, your websites, your likes, your dislikes, your job. Basically anything.
Twitter is more restrictive than the others as you can only write 140 characters in one go, but it has taken over the world. Twitter has just gone crazy.
And once you have signed up, you can search and follow your family, friends and complete strangers.
Complete strangers?
That’s the interesting part, isn’t it?
By signing up and adding your profile, you can get the word out about your business, your websites to literally millions of people.
I have profiles on all three – Twitter, Facebook and MySpace and by doing so, they have brought new customers to my websites.
How long will these Internet social trends last?
They don’t tend to last very long.
Not that long ago MySpace was number one and all the rage and although it is still very popular others like Facebook and Twitter have taken them over in the popularity stakes.
One more trend that has been around for a while now and will be for a few more years yet, for obvious reason, is the use of ‘keywords’ and content .
Using keywords is basically using words that describe your site and your products/services, a certain number of times on your website and in your site’s titles and articles/postings.
By consistently using the same keywords, you have a better chance of improving your site rankings and position in search engines like Google and Yahoo.
When you search using Google, how many pages of sites do you look at?
2?
Maybe 3.
If you can’t find what you are looking for, you try a different search phrase.
So the aim is to be as high up in the search pages as possible for the keywords you use on your site. That way you’ll get more visitors to your site.
So, by being a follower and following the latest Internet Marketing trends, you can increase the number of visitors to your site.
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