The 6 I’s of Internet Marketing

We all know that Internet marketing has been a game changer for the marketing world. This ever-evolving marketing medium has caused many companies and marketers to reach global audiences like never before. What makes Internet marketing so different from other forms of marketing are the 6 I’s. The 6 I’s include: Interactivity, Intelligence, Individualism, Integration, Industry Restructuring, Independence of Location.

Interactivity: The power of the Internet allows consumers to become interactive with marketing collateral. Types of this interactivity include QR codes and the ability to scan a code with a mobile phone; social media conversations via Facebook, LinkedIn, Twitter, Google+, etc; online videos featuring options to answer questions, choose which commercial to watch.

Intelligence: Internet marketing provides a level of intelligence due to the fact that extensive market research is conducted in a cost effective manner. The Internet provides information about consumers and companies are able to gather this information and use it for their benefit.

Individualization: Advertisements and other marketing activities on the Internet can be customized to an individuals location, demographic, age, gender, interests, and more; the ability to target a certain demographic or geographic area is also how Internet marketing excels in individualization.

Integration: The integration of traditional and online marketing methods such as a billboard or magazine with a QR code is evolving and marketers are utilizing the concept of integration daily; combining different media channels via Internet marketing also allows the point of interactivity and intelligence to occur.

Industry Restructuring: The marketing industry as previously mentioned is continuously evolving. The disintermediation occurs in Internet marketing and is continuing as the middleman is constantly being removed from the marketing process.

Independence of Location: Being able to do the marketing of a product or service from a personal computer at home is a great advantage of Internet marketing, as well as the ability to be reached as a consumer from anywhere with a wifi connection whether it be via mobile device or computer.

Other differences/advantages that Internet marketing has over traditional marketing is accountability, testing, flexibility, micro-targeting, and cost-control. All of these aspects combined can help you run a successful Internet marketing campaign.

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Online Marketing Strategies – Strategic Integration of SEO, Link Building, Content Marketing, Social Media and Conversion-

iQuinceSoft is a personal journal by Pankaj Singh that covers online marketing and search engine optimization strategies. Below are some of the posts – mostly include search marketing strategies, insights, principles, case studies as well as guest entries on other reputable blogs – which I’ve produced since 2010.

SEO Strategies:

• The easiest method to link baiting – explains how getting guest authors can help build more natural links to a site and create more trust signals to users and search engines as well.
• Advanced SEO for Blogs – piece shares 11 actionable tips for search engine and brand optimization.
• How to build hard-to-replicate links – includes several methodologies on creating opportunities to drive more hard-earned links to a site.
• Using Brand Building Strategies to improve Link building – using a different mindset and approach to actually earn and acquire better links to a site.
• iQuinceSoft Inbound Marketing Process – detailed post about our company’s process, from SEO, content strategy/development, online branding, tracking and conversion optimization.
• Learning from Affilorama’s Inbound Marketing Success – observing Affilorama’s business strengths that led their inbound marketing campaign to succeed.
• Earning Links through Mind Share – includes several online branding techniques that can be used to build a strong mind share and eventually earn more links to a site.
• Enterprise Link Building Strategies 2012 – my deck from MORCon 2012 that shares several process models and mindsets for link acquisition.
• Technical SEO Audit with Google Webmaster Tools – extensive guide to using Google’s Webmaster Tools’ features to implement site auditing.
• How to Automate Link Building – list of ways that can help semi-automate natural link attraction and acquisition processes to a site.
• Using Evergreen Content to Automate Business Sales and Marketing – a detailed guide on how you can benefit from evergreen content and on how it can scale your business.
• Optimizing Site Structure – 4 ways that you can implement on your site structure to improve your campaign’s search engine ranking strategy.
• Improving Value and Volume in Link Building – a definitive post that explains how value of content results to volume in links as well as results (which is always the end-goal that can justify a campaign’s value to a business).
• Using targeted Content Marketing to improve UX – a step-by-step process of how to do efficient content marketing and how it affects and improves the experience of a site’s target audience/users.
• SEO Formula – where I’ve explained the formula in SEO that many are aware of but haven’t put so much trust in that model in optimizing any form of websites.

·         Content management services  – shared 11 ways to optimize your great content for both users and search engines, for it to rank better and be more visible on search results.

• How to Protect your site from Negative SEO – a detailed process on how to track if your site has been attacked and on what methods to implement to make sure that Negative SEO will not affect your campaign.
• Conversion-oriented Link Building – guide on how you can use Google Analytics to find more smarter ways to implement on targeted link building and lead generation.
• Ultimate Guide to Link Building with Images – includes 10 ways you can use images to empower your link building efforts.
• Using Personas for Link Building and Social Media – explains phases needed to be implemented when constructing and using personas for content marketing, outreach and link attraction.
• Anti-Penguin Link Building – guide on how to analyze a site’s link profile and tips on what to do to recover from the Google Penguin update.
• Viral Content Ideas for Boring Industries – list of content types that haven’t been much explored by other industries that can help generate social shares, incoming links, leads as well as sales.
• Scalable Link Building – methods and mantras in building links effectively this 2012
• What to do when Link Building is not enough – few tips on user-experience, conversions and on-site optimization to support your link building efforts in achieving better search rankings.
• Viral Marketing Strategies – using social media and link marketing techniques to get massive traffic and page views to make a content viral.
• Inbound Marketing for SMBs – tips on how to merge and implement several online marketing practices (SEO, Content Marketing, Social Media and Conversion Rate Optimization) to improve small and medium-sized businesses’ performance in terms of traffic and revenue.
• Link Building for Large Websites – extensive guide on how to optimize large websites through building solid links to its category pages to funnel link juice down the site’s deeper pages.
• PlusBlogging – a content marketing strategy that can be implemented using Google+.
• Alternative Ways to Improve Blogger Outreach – a list comprised of unconventional tactics to use when connecting with bloggers to acquire links.
• Online Branding using SEO, Social and Content Marketing – An extensive guide on how to build a strong brand presence as well as a recognizable image in a certain industry using free traffic generation methodologies.
• Building Authority and Influence in Google+ – tips on building a solid brand presence and improving search visibility through Google plus.
• Linker Outreach – a guide with live samples on a new method for social and editorial link acquisitions.
• SEO Strategies and Inbound Marketing for 2012 – a huge list of techniques, ideas and best practices for efficient and scalable online marketing campaigns.
• Link Prospecting with SEOQuake – extensive guide on how to use SEOQuake for targeted link prospecting.
• Viral Content Marketing – in-depth slides on creating, promoting and scaling content through viral marketing strategies.
• Link Building for Small Brands – creative ways to market and build high quality links to small and medium sized websites in a competitive space.
• Branding in SEO – guide on using branding methodologies to enhance search engine optimization efforts of a website.
• SEO Strategies for Competitive Keywords – 5 search engine optimization and marketing methods to rank higher on highly competitive keywords.
• Link Magnetism – steps on how to create an authority site that can attract authority links.
• 10 Ways to Intensify Organic Traffic – a list of methods to improve a site’s ability to attract and draw natural traffic through processes such as link building, content marketing and social media.
• Scalable Link Building for Corporate Sites – a simple guide on how to market and promote corporate websites through efficient link building strategies.
• SEO and Marketing Tactics for Photoblogs – a short list of unconventional optimization tips for Photoblogs.
• Marketing Action Plan for Blogs – tips on how to market a blog effectively from planning stage, content production to conversation tactics to build an authority figure along the process.
• 10 On-page SEO Tactics for 2011 – list of the advanced techniques and principles in improving a page’s absolute relevance in the eyes of search engines to achieve higher search rankings.
• Online Brand Development – discussion on how to integrate old school link building methods with social media to efficiently build a strong brand presence for a website.
• 5 Link Bait Ideas – a short list of new link baiting concepts, including the secrets of making the launch of the bait successful.
• Obtaining High Search Rankings through Social Signals – a case study that includes a list of ways to improve content strategies’ sociability.
• 20 SEO Strategies for Sites Affected by Google Panda – list of steps on how to effectively improve and manage the quality of the affected site in terms of content and web popularity.
• 10 Ethical Ways to Buy Links – creative ways to acquiring incentive-driven high quality links.
• How to Get Natural Editorial Links – list of ways on how to acquire scalable links that are capable of attracting more natural links.
• SEO Strategies for Ecommerce Websites – 40 optimization tactics for ecommerce websites.
• Trust Marketing in SEO – an in-depth guide on how to develop and establish trust to a website’s search marketing campaign.
• Advanced Link Building Strategies – a detailed list of the smartest and advanced link building strategies.
• Advanced On-page SEO – includes both basics and advanced modifications for on-site optimization.
• Aggressive Dofollow Strategy – a simple strategy utilizing dofollow attributed incoming links to boost keyword rankings.
• Content Trap Strategy – a content-based link building strategy that can help boost search rankings, particularly longtail keywords.
• Get Indexed Fast – 9 ways on how to get a new site or web page indexed by search engines.
• Building High Quality Links – knowing what quality links are and how to get them.
• Strategic Link Search – several methods on how to find relevant and high quality link opportunities.
• How Professional SEOs Do Link Building – 3 core steps and mindsets of Professional SEOs when it comes to link building.
• SEO is all about Trust – a principle-based link building and on-site optimization methodology that enables users and search engines to trust your domain.

Guest Blog Posts:

• The New Age of Link Building – How to Build Trust – my guest article on Growmap that covers the principles and methods on building trust through link building.
• 10 Risk-free Link Building Methods – a list of link building techniques that are proven to be efficient and safe to any SEO campaign.
• How to Rank #1 For Highly Competitive Keywords on Google SERPs – specifically written to classify the elements that can create a rank #1 webpage.
• 15 Scalable SEO Strategies for Newly Launched Websites – detailed list and guides on how to amplify the marketing aspect of a newly published website.
• 6 SEO Strategies that can Generate Highly Targeted Traffic – link building methods that are capable of hitting many birds with one throw.
• 5 Ways to Attract and Generate Leads through Link Building – in-depth guide on creating high quality incoming links that are capable of generating leads as well.
• How to Launch a Link Worthy Website – comprehensive post on how to make a new website linkable, from preparation to actual implementation.
• 12 Elements of a Powerful Link Bait – ingredients to a successful link bait campaign.
• Link Building through Outbound Linking – 7 ways on how you can acquire and generate high value incoming links by linking out to highly resourceful pages.
• Link Valuation – An extensive guide on how to find and identify high-value link opportunities.
• 6 Ways to Consistently Grow High Quality Traffic – a post that discusses methods and procedures in improving a site’s ability to constantly draw high quality and organic site visitors.
• 5 On-page SEO Techniques that you should Start Exploring this year – list of on-page optimization methods that have recently emerged in the Search sphere.
• 9 High Quality Link Building Methods in 2011 – concise guide on how to implement several efficient link building techniques this year.
• Link Building in the Age of Google Search Plus your World – thoughts and strategies on the changes and progression of search in terms of link development.
• SEO for Affiliate Sites in 2012 – tips on how you can optimize/promote your website using other channels of online marketing to become more visible on search.
• SEO company india Discuss Link Building for Affiliates – 20 experts share their opinion and pointers on how to effectively build stronger links to affiliate websites.
• 9 Tangible Linkable Asset Ideas and how to build links to them – my post on SEOmoz that give details to link building methodologies that can be used to easily acquire links to already existing strong pages of a website.
• How to promote and build links to great content – the post shares techniques that can be used to continuously attract and acquire links as well as visibility to content assets.
• Crazy Link Building Ideas that Work – my guest entry on Koozai that lists several out-of-the-box ideas on how to generate more hard-to-replicate and high-value links to a site.
• Link Building Process Models for Enterprise and Agency Level SEO – the post details three different processes for high-end and goal-oriented link development campaigns.
• 8 Link Marketing Methods – my guest post on Raventools that specifies several link building methods that can also be used in marketing a brand and in generating highly-engaged referred traffic.

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Content Writing Strategies or Techniques to Improve Your Site Ranking in SERPs

Web copywriting is different from print media writing. The writing method of a newspaper article will not suit the web audience because online reader psychology is different from that of print media readers. SEO company india researches and find some valuable information about content writing or copywriting which illustrates the basic rules to follow when you write for websites, blogs, newsletters, etc.

Content writing concept is exactly similar to this great line, “Your expression is the most important thing you wear.” Content writing can be divided into many categories like press releases, articles for submission, SEO articles, blogs, review articles, ghost writing, narratives, travel articles and many more. All these articles have distinct writing styles. A fair knowledge of search engine optimization proves to be very effective in a career of website content writing. Here are some very important rules that make some great SEO content.

1. Use more relevant keywords in contents

In content writing, it is very important that your thought process goes in the manner of a search engine or a web browser. When you are writing an article on a particular topic, make sure that you insert many related keywords in it. So when a person puts a keyword in the search engine that is among the related keywords of your content, the search engine will show up your article too. This increases the traffic to the website automatically.

2. Make the headings and subheadings short, effective and understandable

Using headings and sub heading preferably with the keywords in them are excellent ways of bringing more visitors to the website. This theory is applicable to general content writing also. Most users prefer articles that are broadly categorized under headings and sub headings. It makes readability of the content much easier. Make the headings clear and understandable. In the process of making catchy and attractive headings and sub headings, do not make them difficult to understand. This will not solve the purpose of providing headings in the article.

3. Title should be catchy and impressive

Title tag is a very important thing that needs to be kept in mind while writing SEO content for various websites. The title tag should be well thought of and should contain the exact words. If this is done properly, the content is sure to be optimized by the search engines and will automatically rank up higher in search engine results. Content writers working in a content writing company will know all these SEO techniques.

4. The contents should be original and relevant

The text of the SEO article should be easy flowing and natural. If the article is not interesting, no user will be interested in coming back to the website again. Create contents relevant to your website theme or purpose because it increases surety as well as quantity of visitors to your website.

5. Make Short Sentences in Short Paragraphs

Avoid writing long complicated sentences in a web copy. Whenever you write for a website, you should keep your sentences short and include a single idea in one sentence. Instead of a long sentence and multiple ideas, you can use bullet points to list down and explain a complicated topic.

Web users generally scan sentences and if you write a long sentence combining ideas separated by 2-3 commas, the sentence is tough to scan. If you want to contradict an idea you have presented in the previous sentence, start the next sentence with “however”. Same is applicable for “and” use as well. If you want to continue an idea presented in a preceding sentence, begin the next sentence supporting that idea. There is no need to put an “and” in between.

6. Pay Attention on Grammar and Words

Beginning a sentence with “but”, “and” or “yet” is grammatically incorrect. The beauty of web content is that it does not follow any hard and fast rules of grammar and readers don’t really mind. However, while liberties can be taken, you should maintain small amount of sense in what you are writing.

Use of “its” instead of “it’s” and vice versa, is a common mistake committed by many content writers. When you write “its”, it means ‘possessing of’. For example, “its car is expensive“. When you write “it’s”, it is the short form of “it is”. For instance, “it’s going to be a long movie.” If you mistakenly put “its” in the place of “it’s”, it’s a grammatically incorrect sentence.

7. Use Hyperlinks in contents

Use hyperlinks to offer your readers ease of navigation. If your site related to SEO then hyperlink the word “SEO tips” in the page content this navigates particular page. For example: “Learn more about Search Engine Optimization, Social Media Optimization, Search Engine Marketing and Web technologies.”

8. Improve Content writing to reach your readers with SEO Factors

 Normally only few content writers thinks about SEO for Content, that is writing content and optimizing for search engine to make it easily indexed. One must follow SEO factors to reach readers local and global. Now a day’s SEO for Content is very much essential even for quality content to win search engine results and to reach readers who look for your quality information.

9. Use Image Alt Attribute

Alt attribute for an image can be about the information on the image and related content. It also helps visitors with text-only browsers. Alt attribute text pops up when the mouse cursor is moved to the image. Alt attribute plays important role in SEO factors and Googlebot and other spiders like to take up the information and Alt with relevant keywords helps keyword frequency to get better ranking.

10. Use RSS Feed and Link Distribution

Start populating your content and profile activity feeds through blog posts and feed submission sites. These ways will help to increase content popularity and increase the chances of referral hits and external link popularity.

Link distribution can be done through content page link submission to external resources, tutorials and articles directories to help increase popularity and as well you can inter link your and other author’s site related to your content. Make sure that the link distribution serves readers and they are natural, and not exclusive for search engine bots.

I think from all above information you will get idea about copywriting or Content management services. If you follow above rules when you creating contents for your website then you will found your site higher in search engine result pages (SERPs). So friends, definitely you will appreciate this article by commenting and mailing your queries. In next article Seogdk will bring innovative information about SEO till then take care and enjoy your life!!!

How to Win Any Job on eLance, oDesk or Guru.com

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As an employer with over 30 staff at Interspire, most of the time when I need something done I can call on a staff member in the office and they will take care of it for me. However, sometimes I need the skills of an experienced freelancer for one-off jobs, such as writing a user guide or putting together a product overview video in Flash. In these situations I turn to freelancers on eLance, oDesk or Guru.com.

After posting a job ad, the responses start to come in within a few hours. 95% of the time the candidates have no idea how to reply to the job ad and will either send over:

• The same old copy-paste reply which they use for every job ad
• A vague reply in which they don’t sell themselves to me

Having been on both sides of the fence – as an employer now, and as a freelancer about 5 years ago – I’ve come to learn what makes a great response to a job ad on a freelance site such as those listed above, and I thought I’d give you a few pointers in this article to help you win any and all freelance jobs you apply for.

1. What’s in it for me, the employer?

If you’re replying to my job ad for a freelancer, you need to sell me on your skills and the benefits of hiring you. The best way to do this is with a short list of bullet points, such as:

• Expert technical writer whose written for Microsoft and eBay
• Fully dedicated to your project with a keen eye for detail
• 100% money back guarantee if not satisfied for any reason
• Fast turn around time

In the example above let’s assume I’m a freelancer trying to win a freelance job relating to technical writing. First up I “name dropped” Microsoft and eBay. As an employer this would get me thinking “wow, this guy’s written for Microsoft and eBay. He must be good, I’ll keep reading.”

Next, you’re telling me that you’re a harder worker and you’re SO confident in your work that you’ll give me my money back if I’m not happy. That eliminates all risk for me from the get go.

Finally, you’ve guaranteed me a fast turn around time, which I like because I have 100 other things to worry about and don’t have time to micro manage you.

2. Does your subject line get my attention?

When I post a job for a freelancer, 99 times out of 100 the subject line will be something like “Re: Technical writer position”. If I have 85 emails in my inbox then that wont get my attention.

When I post a job for a freelancer, 99 times out of 100 the subject line will be something like “Re: Technical writer position”. If I have 85 emails in my inbox then that wont get my attention.

Be creative with in the subject line of your email and do whatever it takes to get the attention of the person who posted the job. Here are some good examples that have worked on me:

• “You will NOT find a better technical writer than me. Guaranteed.”
• “Delete your post on eLance – read my resume to find out why”
• “I’ve worked with 2 of your closest competitors”
• “I am an expert at using your product and can write your user guide with my eyes closed.”

Compare the subject lines above to this:

Re: Technical writer position

… and you can see what a huge difference just the subject line can make.

3. Are you a real person?

You’d be surprised how many candidates don’t include contact details in their reply to a freelance position. Just because you work from home it doesn’t mean your only communication methods should be email and IM.

Employers want to know you’re a “real” person, so to get the ball rolling and have a better chance of winning the job, try ending your email with something like this:

“I’m located in Los Angeles, California, and am able to begin working on your job right away. Please feel free to call me on 555 0199 to discuss the project any time. I look forward to hearing from you.”

Even if the person who posted the job is comfortable dealing with you via email, just showing you have an open line of communication can make a world of difference when it comes to winning a freelance job. You’d be surprised by how many offshore freelancers pose as being from North America.

I hope these 3 quick tips have given you a few ideas on what you can do to win more freelance jobs in the future. If you have any questions feel free to leave a comment below!

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Increase your Marketing Efficiency With the Help of SMO (Social Media Marketing)

Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to the website content. It can also be explained as the process of promoting a site, business or brand through social networking channels by engaging and interacting with existing customers or potential customers. This technique is basically used for receiving large amount of traffic for their website and also enables the marketers to build links. SMO helps in augmenting the fame and status of the website through medias like online community.

Advantages of social media optimization are:

• Helps in providing more traffic to the website
• Increases the website's attention, accessibility and visibility
• Helps to increase inbound link rates which helps in ranking your website
• Create brand awareness which can directly affect your sales rate
• SMO is cost effective and fits well within the budgets of small businesses

Social media optimization services helps in building relationship between the customers and business owners and other people of their staff, which results in long traffic for a long time and can easily develop high value links. Some of the important services of SMO are as follows:

• Help you in becoming an integral part of the most active forums of the internet
• Helps to reach a wider selection of web user community and therefore increasing potential traffic instantaneously
• This service has a positive effect on the over all promotion of the website and create a sense of reliability among the visitors
• Helps to create a potential relationship among a large number of viewers who can communicate with you throughout a day
• Encourages the audience in the practice of sending messages, adding comments or recommendations
• Helps in expanding your business operations
• SMO services include promotional activities and advertising areas
• Helps to achieve optimum quality links to their business sites

SEO company India provides modified methods on how you can perform business. The Internet has evolved the way we have expected, how we act and how we go shopping. Clients are employing search engine listings and social networking, as well as, cellular phones to discover the product or service that they need.

The SMO experts give confidence to online marketing communication and branding goals through the utilization of different social websites. The social media optimization agency has the capability to promote your company effectively through the use of proper marketing. The right agency can help your company get connected with your audience on a more personal, one on one level. The good social media agency effectively promotes your products and services and in addition to this they can provide you with a platform where you can communicate directly to your customers. They also help to manage the marketing campaign are the best possible way and to obtain highly qualified leads for your websites.

The Social media marketing company India is provided to offer the services for the media marketing; they meet the requirements and needs of the media marketing. The important point to be aware