Social media sites are becoming a bigger part of Internet life for most of us and SEO practitioners and webmasters are no exception. That’s because Google is placing more and more weight on social signals as part of their efforts to improve search results.
SEO Techniques Google Just Didn’t Like
Over the past decade or so SEO experts have developed an arsenal of techniques for boosting their page ranking on Google search results. Because most end-users never scroll past the first few results, webmasters were willing to just about anything to grab one of those top spots.
These efforts, such as link exchanges and article directories worked well for site owners, but they didn’t do much good for end-users. That’s because most these techniques were built around low quality content.
Google’s engineers were well aware of these practices and introduced a number of algorithm updates to help shift the balance. They started with the Panda update, which penalized sites with low quality content. Once Panda was established Google rolled out the Penguin update, which penalized link exchanges.
These efforts, such as link exchanges and article directories worked well for site owners, but they didn’t do much good for end-users. That’s because most these techniques were built around low quality content.
Google’s engineers were well aware of these practices and introduced a number of algorithm updates to help shift the balance. They started with the Panda update, which penalized sites with low quality content. Once Panda was established Google rolled out the Penguin update, which penalized link exchanges.
Why Social Media Boosts Page Rankings
Because SEOs had so completely manipulated page rankings, Google needed to find algorithm signals that were more organic; that’s where social media comes into the picture. Whether they’re Tweeted; liked on Facebook; or posted on LinkedIn, links that are shared through social networks are viewed by Google as natural links.
This new focus on natural link building changed the SEO landscape almost overnight and put an increased value on social media.
Social media campaigns definitely take longer to develop than legacy SEO techniques, but it’s tough to beat the price. After all, anyone can set up a Twitter or LinkedIn account at no charge and use it to build targeted keyword campaigns.
This new focus on natural link building changed the SEO landscape almost overnight and put an increased value on social media.
Social media campaigns definitely take longer to develop than legacy SEO techniques, but it’s tough to beat the price. After all, anyone can set up a Twitter or LinkedIn account at no charge and use it to build targeted keyword campaigns.
How Social Media Campaigns Work
Businesses in every category can harness the power of social media increase page rankings but they need to be prepared to put in some work. Take the case of Geoff Tucker, an equine dentist from Palm City, Florida.
Tucker has committed to a serious social media campaign that’s helped him realize top page rankings in his targeted keywords – Palm City equine dentist. That means he’s regularly blogging about his practice; promoting those blog posts on Twitter; and posting links that content on Facebook.
Whenever one of his friends or followers shares one of those links on those same social networks, Google takes note. The more social signals Google relates to him, the better his page rankings will be.
Tucker has committed to a serious social media campaign that’s helped him realize top page rankings in his targeted keywords – Palm City equine dentist. That means he’s regularly blogging about his practice; promoting those blog posts on Twitter; and posting links that content on Facebook.
Whenever one of his friends or followers shares one of those links on those same social networks, Google takes note. The more social signals Google relates to him, the better his page rankings will be.
The Future of SEO
There’s no question that Google will continue to place a high value on social signals over links exchanges and article directories as time goes on. There’s also no question that Google will remain the dominant force in search for the foreseeable future.
That means that social media campaigns that help boost page rankings on Google, probably won’t be effective on other search engines like Bing.
Social media will definitely evolve as the medium becomes more mature but, no matter what else happens, social media campaigns will be a big part of any SEO or Internet marketing company india campaign.Brian Iden writes about SEO and social media marketing.
That means that social media campaigns that help boost page rankings on Google, probably won’t be effective on other search engines like Bing.
Social media will definitely evolve as the medium becomes more mature but, no matter what else happens, social media campaigns will be a big part of any SEO or Internet marketing company india campaign.Brian Iden writes about SEO and social media marketing.
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