131 different kinds of marketing

If ever you wanted evidence of just how sweeping and fragmented "marketing" is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms!

Inspired by a conversation with my friend Robin, I decided to put together such a list.

To keep it somewhat manageable, I decided to only include terms that ended with the word marketing — any "                   marketing" phrase. So my apologies to advertising, branding, public relations, packaging, pricing, and all other such nomenclature. I also decided to leave out industry-specific terms such as real-estate marketing, healthcare marketing, political marketing, etc., as well as segments like Hispanic marketing and Millennial marketing.

I included anything that qualified as a tactic ("loyalty marketing"), a channel ("mobile marketing"), a style ("conversational marketing"), a structure ("corporate marketing"), or any other widely applicable aspect of marketing. I included some synonyms ("Internet marketing" and "online marketing"), but not exhaustively so. For each phase, I added a brief description and a link to a resource or more detailed definition.

Do you have other phrases to nominate? Better descriptions or resources? Please add them in the comments.

account-based marketing — marketing to individual, key accounts as markets of one (Wikipedia)
affiliate marketing — paying affiliates to send traffic/customers to your website/business (Affiliate Scout)
agile marketing — using agile development methodologies in the marketing department (a manifesto)
algorithmic marketing — using software algorithms to execute (semi-)automated marketing (computational)
ambush marketing — piggybacking marketing on a major event without paying for sponsorship (WSJ article)
analytical marketing — quantitative methods and models of marketing (Carnegie Mellon program)
article marketing — writing articles (online and offline) to promote one's business (Wikipedia)
B2B (business) marketing — marketing to other businesses (B2B Magazine)
B2C (consumer) marketing — marketing to consumers (B2C Marketing Insider)
B2P (person) marketing — marketing to persons, in business and life (New Marketing Labs post)
behavioral marketing — targeting advertising/offers based on user behavior (ClickZ column)
blackhat marketing — primarily in SEO, unethically fooling the search engines to game rank (About.com)
brand marketing — developing your brand, often contrasted to direct marketing (Best Brands 2010)
buzz marketing — getting people to talk about your stuff, similar to viral (Mark Hughes book)
call center marketing — outbound telemarketing and handling of inbound prospect/customer calls
campus marketing — marketing to (and often by) college students, campus ambassadors (Boston Globe)
catalog marketing — marketing through printed catalogs delivered in the mail (DIRECT article)
cause marketing — businesses marketing cooperatively with nonprofit(s) to mutual benefit (Alden Keene)
celebrity marketing — use of celebrities as spokespeople, for endorsements or testimonials (BSI post)
channel marketing — marketing promotions through wholesalers, distributers, resellers (definition)
closed loop marketing — measuring ROI from lifecycle of marketing to sales (Closed Loop Marketing blog)
cloud marketing — using software-as-a-service (SaaS) applications for marketing (CloudMarketing.org)
cooperative marketing — companies co-marketing a jointly developed product, service or brand (Wikipedia)
communal marketing — engaging the public in the development of a marketing campaign (Wikipedia)
community marketing — marketing by building an online community (Jeremiah Owyang's blog)
computational marketing — the marketing equivalent of computational finance (my post)
content marketing — producing useful or entertaining content for your audience (Chris Brogan's post)
contextual marketing — delivering relevant, optimal messages/offers, esp. online (HBS article)
controversial marketing — generating attention through controversy or conflict (Michael Gray's post)
conversational marketing — actively engaging with consumers in two-way conversations (Nokia preso)
conversion (rate) marketing — optimizing conversion rate in online marketing and sales (ion's blog)
conversion content marketing — a hybrid of content marketing and conversion marketing (SEL article)
corporate marketing — company-wide marketing and standards, esp. in multi-product firms (Forrester report)
cross-marketing — co-marketing, product bundling, co-promotion, licensing, etc. (Wikipedia)
culture marketing — branded content, the intersection of culture and marketing (Chief Marketer article)
data (web) marketing — using data as a marketing channel, esp. with the semantic web (my post)
database marketing — using databases, such as CRM systems, to drive marketing programs (The Book)
data-driven marketing — use data, especially analytics, to direct marketing decisions (Kellogg program)
digital marketing — marketing through digital channels, primarily the Internet (AdAge Digital)
direct marketing — marketing directly to audience, often without TV, radio, or print ads (DMA)
direct response marketing — direct marketing expressly designed to solicit a response (Wikipedia)
disruptive marketing — applying disruptive innovation in marketing to create new markets (Digital Tonto post)
diversity marketing — marketing to different culture groups in audience, i.e. in-culture marketing (TransCity)
door-to-door marketing — salespeople walking to houses, knocking on doors (MSNBC story)
drip marketing — sending pre-planned messages to prospects/customers on a schedule (Inside CRM article)
email marketing — emailing prospects/customers, either by list rental or express permission (Email Insider)
entrepreneurial marketing — marketing in start-ups and new ventures, often guerilla style (MIT course)
ethical marketing — marketing ethics for being socially/morally responsible (Wikipedia)
event marketing — running events such as trade shows, conferences, seminars, festivals (Event Marketer)
expeditionary marketing — forging new markets before competitors (HBR article)
experiential marketing — enabling sensory interactions with brands (Experiential Marketing Forum)
Facebook marketing — marketing on and through Facebook (SEOmoz Ultimate Guide)
field marketing — people selling and promoting in person, "in the field" (The Handbook)
geomarketing — geo-targeting for marketing tactics such as price, promotion (Geomarketing in Practice)
global marketing — marketing of products/firms worldwide, global strategy and structure (Forbes article)
green marketing — explicit promotion of products that are environmentally friendly (Green Marketing book)
guerilla marketing — low-budget, high-impact marketing, typically entrepreneurial (Jay Conrad Levison)
horizontal marketing — similar message across different groups/industries, in contrast to vertical marketing
inbound marketing — pulling in customers via content, instead of pushing ads or cold-calls (HubSpot)
industrial marketing — B2B marketing but specifically for large firms, esp. manufacturers (Wikipedia)
influence(r) marketing — focus on convincing a few influential people in a market (Influencer Marketing book)
informational marketing — providing useful/educational material to nurture audience, like content marketing
in-game marketing — in-game advertising, also known as advergaming, and in-game promotions (Wikipedia)
in-store marketing — promotions based at a retailer's location (In-Store Marketing Institute)
integrated marketing — coordination and integration of multiple marketing tools, channels, vehicles (ClickZ)
interactive marketing — interactions between marketers and prospects, mostly online (Forrester blog)
Internet marketing — synonymous with online marketing and web marketing (Wikipedia)
internal marketing — marketing to one's own employees to synchronize customer experiences (Wikipedia)
international marketing — marketing overseas/across national borders, same as global marketing (Wikipedia)
keyword marketing — researching and optimizing keywords in search marketing (WordStream blog)
left-brain marketing — roughly synonymous with analytical marketing (Left Brain Marketing blog)
local marketing — ad targeting and promotions to support brick-and-mortar stores (WilsonWeb)
Long Tail marketing — marketing to many niche segments that aggregate to a huge audience (Wikipedia)
loyalty marketing — focus on growing and retaining existing customers, e.g., rewards programs (Wikipedia)
mobile marketing — marketing delivered via mobile devices such as (smart)phones (Mobile Marketer)
multichannel marketing — using multiple channels to reach customers (Multichannel Marketing Metrics)
multicultural marketing — pursuing ethnic audiences with products, advertising, experiences (The Book)
multi-level marketing — marketing by recruiting others, who recruit more; e.g., pyramid scheme(Wikipedia)
neuromarketing — the intersection of brain/cognitive science and marketing (Neuromarketing blog)
new media marketing — essentially synonymous with online marketing, fading term (Wikipedia)
newsletter marketing — delivering regular newsletters to target audience via email or print (DIRECT article)
niche marketing — targeting very specific audience segments (Entrepreneur article)
non-traditional marketing — methods outside the norm, e.g., publicity stunts, guerrilla marketing (Inc. article)
offline marketing — all marketing that doesn't happen online, traditional marketing (MarketingSherpa)
one-to-one marketing — marketing to individual consumers: identify, differentiate, interact, customize (book)
online marketing — marketing online, same as Internet or web marketing (Online Marketing Summit)
outbound marketing — contact prospects via ads, cold calls, list rental; opposite of inbound (BridgeGroup)
outdoor marketing — examples: door hangers, car advertising, billboards, balloons (eHow article)
out-of-home marketing — marketing to people in public places, e.g., outdoor marketing (Wikipedia)
performance marketing — marketing driven by performance metrics and ROI (Performance Insider)
permission marketing — inspiring your audience to want to hear from you (Seth Godin's book)
personalized marketing — like one-to-one marketing, including product customization (Wikipedia)
persuasion marketing — derived from "persuasion architecture" for effective web marketing (the Eisenbergs)
point-of-sale marketing — advertising to customers at point of a purchase in a store (eHow article)
post-click marketing — user experience after an ad/email click, e.g., landing pages (ion's blog)
PPC marketing — pay-per-click marketing on search engines, ad networks, social sites (PPC Hero)
product marketing — marketing around a particular product, versus corporate marketing (Wikipedia)
promotional marketing — broadly speaking, almost any kind of marketing to attract customers (PROMO)
proximity marketing — localized wireless distribution of advertising associated with a place (Wikipedia)
pull marketing — pushing messages to prospects, synonymous with inbound marketing (The Power of Pull)
push marketing — prospects pull messages from you, synonymous with outbound marketing (Wikipedia)
real-time marketing — accelerating marketing in the age of speed (David Meerman Scott book)
referral marketing — encouraging/incentivizing existing customers to refer new customers (Wikipedia)
relationship marketing — emphasis on building long-term relationships with customers (Regis McKenna)
remarketing — modern meaning: behaviorally-targeted advertising (Google Ad Innovations)
reply marketing — replying to end-users with personalized messages, e.g., Old Spice campaign (Wikipedia)
scientific marketing — application of analytical testing/statistical methods in marketing (Scientific Advertising)
search (engine) marketing — organic and paid promotion via Google, Bing, etc. (Search Engine Land)
self marketing — marketing yourself, also known as personal branding (U.S. News article)
services marketing — approaches for selling services instead of products (Delivering Quality Service)
shadow marketing — unexpected marketing outside the control of the marketing department (my post)
shopper marketing — understanding how consumer shop across channels and formats (Wikipedia)
social marketing — changing people's behaviors for the better, not social media marketing (Squidoo)
social media marketing — interacting with prospects in social media channels (Social Media Insider)
sports marketing — use of sporting events, teams, and athletes to promote products (Wikipedia)
stealth marketing — ways of marketing surreptitiously to people, undercover marketing (HBR article)
street marketing — unconventional marketing in public places meant to engage prospects (Wikipedia)
technical marketing — marketing with technical depth to a technical audience (great post)
telemarketing — calling people on the phone with a pitch, usually uninvited (Wikipedia)
test-driven marketing — systematically and iteratively testing marketing ideas (Test-Driven Marketing)
time marketing — research on when to release and promote products in the market (Wikipedia)
trade show marketing — subset of event marketing, exhibiting and promoting at trade shows (TSNN)
traditional marketing — pre-Internet marketing methods and channels (MarketingProfs)
undercover marketing — when consumers don't know they're being steathily marketed to (Wikipedia)
user-generated marketing — marketing created by consumers, communal marketing (Disney campaign)
vertical marketing — packaging a solution differently for different industries (Wikipedia)
video marketing — incorporating videos in online marketing, leveraging YouTube (Pixability)
viral marketing — tapping into existing social networks to spread a marketing idea (Wikipedia)
web marketing — marketing on the web, synonymous with online marketing (Web Marketing Today)
word-of-mouth marketing — when happy customers spread your marketing message (WOMMA)

youth marketing — targeting young audiences, often using emerging channels (Wikipedia)

The 6 I’s of Internet Marketing

We all know that Internet marketing has been a game changer for the marketing world. This ever-evolving marketing medium has caused many companies and marketers to reach global audiences like never before. What makes Internet marketing so different from other forms of marketing are the 6 I’s. The 6 I’s include: Interactivity, Intelligence, Individualism, Integration, Industry Restructuring, Independence of Location.

Interactivity: The power of the Internet allows consumers to become interactive with marketing collateral. Types of this interactivity include QR codes and the ability to scan a code with a mobile phone; social media conversations via Facebook, LinkedIn, Twitter, Google+, etc; online videos featuring options to answer questions, choose which commercial to watch.

Intelligence: Internet marketing provides a level of intelligence due to the fact that extensive market research is conducted in a cost effective manner. The Internet provides information about consumers and companies are able to gather this information and use it for their benefit.

Individualization: Advertisements and other marketing activities on the Internet can be customized to an individuals location, demographic, age, gender, interests, and more; the ability to target a certain demographic or geographic area is also how Internet marketing excels in individualization.

Integration: The integration of traditional and online marketing methods such as a billboard or magazine with a QR code is evolving and marketers are utilizing the concept of integration daily; combining different media channels via Internet marketing also allows the point of interactivity and intelligence to occur.

Industry Restructuring: The marketing industry as previously mentioned is continuously evolving. The disintermediation occurs in Internet marketing and is continuing as the middleman is constantly being removed from the marketing process.

Independence of Location: Being able to do the marketing of a product or service from a personal computer at home is a great advantage of Internet marketing, as well as the ability to be reached as a consumer from anywhere with a wifi connection whether it be via mobile device or computer.

Other differences/advantages that Internet marketing has over traditional marketing is accountability, testing, flexibility, micro-targeting, and cost-control. All of these aspects combined can help you run a successful Internet marketing campaign.

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Online Marketing Strategies – Strategic Integration of SEO, Link Building, Content Marketing, Social Media and Conversion-

iQuinceSoft is a personal journal by Pankaj Singh that covers online marketing and search engine optimization strategies. Below are some of the posts – mostly include search marketing strategies, insights, principles, case studies as well as guest entries on other reputable blogs – which I’ve produced since 2010.

SEO Strategies:

• The easiest method to link baiting – explains how getting guest authors can help build more natural links to a site and create more trust signals to users and search engines as well.
• Advanced SEO for Blogs – piece shares 11 actionable tips for search engine and brand optimization.
• How to build hard-to-replicate links – includes several methodologies on creating opportunities to drive more hard-earned links to a site.
• Using Brand Building Strategies to improve Link building – using a different mindset and approach to actually earn and acquire better links to a site.
• iQuinceSoft Inbound Marketing Process – detailed post about our company’s process, from SEO, content strategy/development, online branding, tracking and conversion optimization.
• Learning from Affilorama’s Inbound Marketing Success – observing Affilorama’s business strengths that led their inbound marketing campaign to succeed.
• Earning Links through Mind Share – includes several online branding techniques that can be used to build a strong mind share and eventually earn more links to a site.
• Enterprise Link Building Strategies 2012 – my deck from MORCon 2012 that shares several process models and mindsets for link acquisition.
• Technical SEO Audit with Google Webmaster Tools – extensive guide to using Google’s Webmaster Tools’ features to implement site auditing.
• How to Automate Link Building – list of ways that can help semi-automate natural link attraction and acquisition processes to a site.
• Using Evergreen Content to Automate Business Sales and Marketing – a detailed guide on how you can benefit from evergreen content and on how it can scale your business.
• Optimizing Site Structure – 4 ways that you can implement on your site structure to improve your campaign’s search engine ranking strategy.
• Improving Value and Volume in Link Building – a definitive post that explains how value of content results to volume in links as well as results (which is always the end-goal that can justify a campaign’s value to a business).
• Using targeted Content Marketing to improve UX – a step-by-step process of how to do efficient content marketing and how it affects and improves the experience of a site’s target audience/users.
• SEO Formula – where I’ve explained the formula in SEO that many are aware of but haven’t put so much trust in that model in optimizing any form of websites.

·         Content management services  – shared 11 ways to optimize your great content for both users and search engines, for it to rank better and be more visible on search results.

• How to Protect your site from Negative SEO – a detailed process on how to track if your site has been attacked and on what methods to implement to make sure that Negative SEO will not affect your campaign.
• Conversion-oriented Link Building – guide on how you can use Google Analytics to find more smarter ways to implement on targeted link building and lead generation.
• Ultimate Guide to Link Building with Images – includes 10 ways you can use images to empower your link building efforts.
• Using Personas for Link Building and Social Media – explains phases needed to be implemented when constructing and using personas for content marketing, outreach and link attraction.
• Anti-Penguin Link Building – guide on how to analyze a site’s link profile and tips on what to do to recover from the Google Penguin update.
• Viral Content Ideas for Boring Industries – list of content types that haven’t been much explored by other industries that can help generate social shares, incoming links, leads as well as sales.
• Scalable Link Building – methods and mantras in building links effectively this 2012
• What to do when Link Building is not enough – few tips on user-experience, conversions and on-site optimization to support your link building efforts in achieving better search rankings.
• Viral Marketing Strategies – using social media and link marketing techniques to get massive traffic and page views to make a content viral.
• Inbound Marketing for SMBs – tips on how to merge and implement several online marketing practices (SEO, Content Marketing, Social Media and Conversion Rate Optimization) to improve small and medium-sized businesses’ performance in terms of traffic and revenue.
• Link Building for Large Websites – extensive guide on how to optimize large websites through building solid links to its category pages to funnel link juice down the site’s deeper pages.
• PlusBlogging – a content marketing strategy that can be implemented using Google+.
• Alternative Ways to Improve Blogger Outreach – a list comprised of unconventional tactics to use when connecting with bloggers to acquire links.
• Online Branding using SEO, Social and Content Marketing – An extensive guide on how to build a strong brand presence as well as a recognizable image in a certain industry using free traffic generation methodologies.
• Building Authority and Influence in Google+ – tips on building a solid brand presence and improving search visibility through Google plus.
• Linker Outreach – a guide with live samples on a new method for social and editorial link acquisitions.
• SEO Strategies and Inbound Marketing for 2012 – a huge list of techniques, ideas and best practices for efficient and scalable online marketing campaigns.
• Link Prospecting with SEOQuake – extensive guide on how to use SEOQuake for targeted link prospecting.
• Viral Content Marketing – in-depth slides on creating, promoting and scaling content through viral marketing strategies.
• Link Building for Small Brands – creative ways to market and build high quality links to small and medium sized websites in a competitive space.
• Branding in SEO – guide on using branding methodologies to enhance search engine optimization efforts of a website.
• SEO Strategies for Competitive Keywords – 5 search engine optimization and marketing methods to rank higher on highly competitive keywords.
• Link Magnetism – steps on how to create an authority site that can attract authority links.
• 10 Ways to Intensify Organic Traffic – a list of methods to improve a site’s ability to attract and draw natural traffic through processes such as link building, content marketing and social media.
• Scalable Link Building for Corporate Sites – a simple guide on how to market and promote corporate websites through efficient link building strategies.
• SEO and Marketing Tactics for Photoblogs – a short list of unconventional optimization tips for Photoblogs.
• Marketing Action Plan for Blogs – tips on how to market a blog effectively from planning stage, content production to conversation tactics to build an authority figure along the process.
• 10 On-page SEO Tactics for 2011 – list of the advanced techniques and principles in improving a page’s absolute relevance in the eyes of search engines to achieve higher search rankings.
• Online Brand Development – discussion on how to integrate old school link building methods with social media to efficiently build a strong brand presence for a website.
• 5 Link Bait Ideas – a short list of new link baiting concepts, including the secrets of making the launch of the bait successful.
• Obtaining High Search Rankings through Social Signals – a case study that includes a list of ways to improve content strategies’ sociability.
• 20 SEO Strategies for Sites Affected by Google Panda – list of steps on how to effectively improve and manage the quality of the affected site in terms of content and web popularity.
• 10 Ethical Ways to Buy Links – creative ways to acquiring incentive-driven high quality links.
• How to Get Natural Editorial Links – list of ways on how to acquire scalable links that are capable of attracting more natural links.
• SEO Strategies for Ecommerce Websites – 40 optimization tactics for ecommerce websites.
• Trust Marketing in SEO – an in-depth guide on how to develop and establish trust to a website’s search marketing campaign.
• Advanced Link Building Strategies – a detailed list of the smartest and advanced link building strategies.
• Advanced On-page SEO – includes both basics and advanced modifications for on-site optimization.
• Aggressive Dofollow Strategy – a simple strategy utilizing dofollow attributed incoming links to boost keyword rankings.
• Content Trap Strategy – a content-based link building strategy that can help boost search rankings, particularly longtail keywords.
• Get Indexed Fast – 9 ways on how to get a new site or web page indexed by search engines.
• Building High Quality Links – knowing what quality links are and how to get them.
• Strategic Link Search – several methods on how to find relevant and high quality link opportunities.
• How Professional SEOs Do Link Building – 3 core steps and mindsets of Professional SEOs when it comes to link building.
• SEO is all about Trust – a principle-based link building and on-site optimization methodology that enables users and search engines to trust your domain.

Guest Blog Posts:

• The New Age of Link Building – How to Build Trust – my guest article on Growmap that covers the principles and methods on building trust through link building.
• 10 Risk-free Link Building Methods – a list of link building techniques that are proven to be efficient and safe to any SEO campaign.
• How to Rank #1 For Highly Competitive Keywords on Google SERPs – specifically written to classify the elements that can create a rank #1 webpage.
• 15 Scalable SEO Strategies for Newly Launched Websites – detailed list and guides on how to amplify the marketing aspect of a newly published website.
• 6 SEO Strategies that can Generate Highly Targeted Traffic – link building methods that are capable of hitting many birds with one throw.
• 5 Ways to Attract and Generate Leads through Link Building – in-depth guide on creating high quality incoming links that are capable of generating leads as well.
• How to Launch a Link Worthy Website – comprehensive post on how to make a new website linkable, from preparation to actual implementation.
• 12 Elements of a Powerful Link Bait – ingredients to a successful link bait campaign.
• Link Building through Outbound Linking – 7 ways on how you can acquire and generate high value incoming links by linking out to highly resourceful pages.
• Link Valuation – An extensive guide on how to find and identify high-value link opportunities.
• 6 Ways to Consistently Grow High Quality Traffic – a post that discusses methods and procedures in improving a site’s ability to constantly draw high quality and organic site visitors.
• 5 On-page SEO Techniques that you should Start Exploring this year – list of on-page optimization methods that have recently emerged in the Search sphere.
• 9 High Quality Link Building Methods in 2011 – concise guide on how to implement several efficient link building techniques this year.
• Link Building in the Age of Google Search Plus your World – thoughts and strategies on the changes and progression of search in terms of link development.
• SEO for Affiliate Sites in 2012 – tips on how you can optimize/promote your website using other channels of online marketing to become more visible on search.
• SEO company india Discuss Link Building for Affiliates – 20 experts share their opinion and pointers on how to effectively build stronger links to affiliate websites.
• 9 Tangible Linkable Asset Ideas and how to build links to them – my post on SEOmoz that give details to link building methodologies that can be used to easily acquire links to already existing strong pages of a website.
• How to promote and build links to great content – the post shares techniques that can be used to continuously attract and acquire links as well as visibility to content assets.
• Crazy Link Building Ideas that Work – my guest entry on Koozai that lists several out-of-the-box ideas on how to generate more hard-to-replicate and high-value links to a site.
• Link Building Process Models for Enterprise and Agency Level SEO – the post details three different processes for high-end and goal-oriented link development campaigns.
• 8 Link Marketing Methods – my guest post on Raventools that specifies several link building methods that can also be used in marketing a brand and in generating highly-engaged referred traffic.

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Content Writing Strategies or Techniques to Improve Your Site Ranking in SERPs

Web copywriting is different from print media writing. The writing method of a newspaper article will not suit the web audience because online reader psychology is different from that of print media readers. SEO company india researches and find some valuable information about content writing or copywriting which illustrates the basic rules to follow when you write for websites, blogs, newsletters, etc.

Content writing concept is exactly similar to this great line, “Your expression is the most important thing you wear.” Content writing can be divided into many categories like press releases, articles for submission, SEO articles, blogs, review articles, ghost writing, narratives, travel articles and many more. All these articles have distinct writing styles. A fair knowledge of search engine optimization proves to be very effective in a career of website content writing. Here are some very important rules that make some great SEO content.

1. Use more relevant keywords in contents

In content writing, it is very important that your thought process goes in the manner of a search engine or a web browser. When you are writing an article on a particular topic, make sure that you insert many related keywords in it. So when a person puts a keyword in the search engine that is among the related keywords of your content, the search engine will show up your article too. This increases the traffic to the website automatically.

2. Make the headings and subheadings short, effective and understandable

Using headings and sub heading preferably with the keywords in them are excellent ways of bringing more visitors to the website. This theory is applicable to general content writing also. Most users prefer articles that are broadly categorized under headings and sub headings. It makes readability of the content much easier. Make the headings clear and understandable. In the process of making catchy and attractive headings and sub headings, do not make them difficult to understand. This will not solve the purpose of providing headings in the article.

3. Title should be catchy and impressive

Title tag is a very important thing that needs to be kept in mind while writing SEO content for various websites. The title tag should be well thought of and should contain the exact words. If this is done properly, the content is sure to be optimized by the search engines and will automatically rank up higher in search engine results. Content writers working in a content writing company will know all these SEO techniques.

4. The contents should be original and relevant

The text of the SEO article should be easy flowing and natural. If the article is not interesting, no user will be interested in coming back to the website again. Create contents relevant to your website theme or purpose because it increases surety as well as quantity of visitors to your website.

5. Make Short Sentences in Short Paragraphs

Avoid writing long complicated sentences in a web copy. Whenever you write for a website, you should keep your sentences short and include a single idea in one sentence. Instead of a long sentence and multiple ideas, you can use bullet points to list down and explain a complicated topic.

Web users generally scan sentences and if you write a long sentence combining ideas separated by 2-3 commas, the sentence is tough to scan. If you want to contradict an idea you have presented in the previous sentence, start the next sentence with “however”. Same is applicable for “and” use as well. If you want to continue an idea presented in a preceding sentence, begin the next sentence supporting that idea. There is no need to put an “and” in between.

6. Pay Attention on Grammar and Words

Beginning a sentence with “but”, “and” or “yet” is grammatically incorrect. The beauty of web content is that it does not follow any hard and fast rules of grammar and readers don’t really mind. However, while liberties can be taken, you should maintain small amount of sense in what you are writing.

Use of “its” instead of “it’s” and vice versa, is a common mistake committed by many content writers. When you write “its”, it means ‘possessing of’. For example, “its car is expensive“. When you write “it’s”, it is the short form of “it is”. For instance, “it’s going to be a long movie.” If you mistakenly put “its” in the place of “it’s”, it’s a grammatically incorrect sentence.

7. Use Hyperlinks in contents

Use hyperlinks to offer your readers ease of navigation. If your site related to SEO then hyperlink the word “SEO tips” in the page content this navigates particular page. For example: “Learn more about Search Engine Optimization, Social Media Optimization, Search Engine Marketing and Web technologies.”

8. Improve Content writing to reach your readers with SEO Factors

 Normally only few content writers thinks about SEO for Content, that is writing content and optimizing for search engine to make it easily indexed. One must follow SEO factors to reach readers local and global. Now a day’s SEO for Content is very much essential even for quality content to win search engine results and to reach readers who look for your quality information.

9. Use Image Alt Attribute

Alt attribute for an image can be about the information on the image and related content. It also helps visitors with text-only browsers. Alt attribute text pops up when the mouse cursor is moved to the image. Alt attribute plays important role in SEO factors and Googlebot and other spiders like to take up the information and Alt with relevant keywords helps keyword frequency to get better ranking.

10. Use RSS Feed and Link Distribution

Start populating your content and profile activity feeds through blog posts and feed submission sites. These ways will help to increase content popularity and increase the chances of referral hits and external link popularity.

Link distribution can be done through content page link submission to external resources, tutorials and articles directories to help increase popularity and as well you can inter link your and other author’s site related to your content. Make sure that the link distribution serves readers and they are natural, and not exclusive for search engine bots.

I think from all above information you will get idea about copywriting or Content management services. If you follow above rules when you creating contents for your website then you will found your site higher in search engine result pages (SERPs). So friends, definitely you will appreciate this article by commenting and mailing your queries. In next article Seogdk will bring innovative information about SEO till then take care and enjoy your life!!!