11 Advanced eCommerce SEO Techniques That Work

SEO company India

Every SEO specialist website owner is eager to implement simple yet powerful SEO ideas that will greatly improve their rankings, traffic and sales. We have included in our opinion 11 of the most powerful techniques for ecommerce websites that really work and can bring you significant ROI.

Smart On-Page SEO for Product Pages

Usually the success of an ecommerce website in terms of SEO vary depending on the amount of items on sale. There could be thousands of searches for every product and if you have 100.000 items in stock you can be found by much more visitors than a small website with just a couple of products.

But it’s not enough just to have these product pages, you need to be proactive and optimize (US English) them properly. Here are the most important ideas you can implement:

1. Product name in Title. Obvious but missed so many times!

1. Product name in text. Try to add to product name keywords, that people use frequently with products (i.e. “Here you can buy [product name] with free delivery.”).

1. Product name in an ALT of the product picture.

1. Product name in URL. Do it at least to craft sweet-looking snippets in search results.

1. Different pages for different colors. You can’t imagine how many searches people run each day searching for, let’s say, “iphone 4gs black”

1. Don’t forget about local keywords. Consider arranging your content in a way to try to target local keywords (i.e. “city + product name”). Usually you can do this via adding a tab with delivery information and mention here the most important locations for you in terms of traffic.

1. Diversify content on product page. It’s hard to create unique products descriptions for thousands of items. But adding an opportunity for users to leave a feedback not only increases user experience, but also improves the content and drives long-tail traffic. Don’t miss this opportunity.

Internal Hyperlinking and a Project Structure

Sometimes it’s possible to improve significantly rankings reconsidering project internal structure. Here are two basic tips:

1. Categories are based on searches. Users demand goes first! Try to take in account users’ intentions during categories and subcategories planning. Let’s say for a website selling watches online it’s worth to analyze (US English) search demand and create categories for man, woman, kids; elite, sport, fashion etc.;  Swiss, Japanese etc.; Golden, Silver, Stainless etc. etc. etc.

1. Keyword-rich internal links. Use internal power of the website for your categories and product pages. If the first link pointing to your category is an image, insure that this image has an appropriate ALT text.

Website Indexing

Would you like to start selling new arrivals immediately? It’s worth to implement these advices in order to improve new products indexation:

1. Direct link to a “New Arrivals” section from homepage or even better sitewide link, let’s say from footer. “New Arrivals” is a search results “quick enter” door for all new items you have. It will be easier for Google to find new items this way than to dig your products directory, because homepage usually is the most spiderable.

1. Sitemaps and “Smart Sitemaps” implementation. Take a look at 123people.com and their “noindex, follow, noarchive” sitemaps. Why do they use such a strange meta-tags? Each time Googlebot visits your website it has quite limited time allocated for your site. Try to persuade the bot to visit (“follow”) as many pages as possible without wasting the time “noindex, noarchive”.   

Source:http://www.searchenginejournal.com/11-advanced-ecommerce-seo-techniques-that-works/44261/

Ethical SEO Techniques You Should Follow

Pay attention to Title tag – A page title is the first thing observed by your readers and search engines. It is advised to include most targeted keyword as per the particular webpage, in the title. Consider this – the page title along with your keyword should make a complete sense and never look like keyword stuffing.
SEO friendly URLs – Clean and readable URLs are good to practice. Try to use your keywords in URLs, if possible, but again don’t overdo it. Avoid use of symbols like & * @ and so on. It should look natural and significant to the page.
Include a Sitemap – A site map is in fact a map to your website and its content. So it helps your readers and search engines spiders to find important links in the site. If you have a big website with lots of internal pages, then you can have more than one page of sitemap, each one having not more than 70 links.
Keyword research – Brainstorm and think like your prospects, what exactly are they seeking and typing in Google or any other search engine, yes this particular term or phrase is your keyword or key phrase. Keyword research is the foundation of search engine optimization, so invest your time and efforts wisely.
Original and unique content – Your website content is the most efficient tool to impress readers and to convince them to become your clients. Always keep in mind that creativity and uniqueness are the key factors.
Writing for readers – It’s a fact that SEO is vital part for any website. But, at the same time, if you don’t write for your readers or potential clients how would you get conversions. So, it’s really important to write for your readers first and then for web crawlers.
Add a blog – Search engines love updated content. If you have a static website, updating it frequently is not quite possible. Still, if you wish to give updated information about your industry, business, website, products, services, events, etc, you can do so with a blog. Simply include a blog to your website, update it frequently and see the difference. For this I highly recommend using WordPress.
Use Text/HTML Navigation – Use text navigation instead of image navigation, as hypertext navigation allows crawlers to crawl your website without any obstacle. If you cannot replace the image navigation, then better solution is to present footer with text link.
Social Media – Social media sites like Facebook and Twitter are great platform to share things with like minded people. These sites have the potential to drive traffic, build reputation and people are actually interested to know what’s going on.
Powerful link building – Getting links from authority sites in your industry is one of the best ethical methods to increase site’s popularity. Directory submission is another good option; submit your site only to trusted directories like DMOZ, Yahoo!, etc also helps in this regard.
Here is something else to keep in mind – It is next to impossible to predict “what sort of changes will search engines incorporate in their next update”. But, by learning and following ethical SEO techniques, your site is sure to gain long term results.