If ever you wanted evidence of just how sweeping and fragmented "marketing" is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms!
Inspired by a conversation with my friend Robin, I decided to put together such a list.
To keep it somewhat manageable, I decided to only include terms that ended with the word marketing — any " marketing" phrase. So my apologies to advertising, branding, public relations, packaging, pricing, and all other such nomenclature. I also decided to leave out industry-specific terms such as real-estate marketing, healthcare marketing, political marketing, etc., as well as segments like Hispanic marketing and Millennial marketing.
I included anything that qualified as a tactic ("loyalty marketing"), a channel ("mobile marketing"), a style ("conversational marketing"), a structure ("corporate marketing"), or any other widely applicable aspect of marketing. I included some synonyms ("Internet marketing" and "online marketing"), but not exhaustively so. For each phase, I added a brief description and a link to a resource or more detailed definition.
Do you have other phrases to nominate? Better descriptions or resources? Please add them in the comments.
account-based marketing — marketing to individual, key accounts as markets of one (
Wikipedia)
affiliate marketing — paying affiliates to send traffic/customers to your website/business (
Affiliate Scout)
agile marketing — using
agile development methodologies in the marketing department (
a manifesto)
algorithmic marketing — using software algorithms to execute (semi-)automated marketing (
computational)
ambush marketing — piggybacking marketing on a major event without paying for sponsorship (
WSJ article)
analytical marketing — quantitative methods and models of marketing (
Carnegie Mellon program)
article marketing — writing articles (online and offline) to promote one's business (
Wikipedia)
B2B (business) marketing — marketing to other businesses (
B2B Magazine)
B2C (consumer) marketing — marketing to consumers (
B2C Marketing Insider)
B2P (person) marketing — marketing to persons, in business and life (
New Marketing Labs post)
behavioral marketing — targeting advertising/offers based on user behavior (
ClickZ column)
blackhat marketing — primarily in
SEO, unethically fooling the search engines to game rank (
About.com)
brand marketing — developing your
brand, often contrasted to direct marketing (
Best Brands 2010)
buzz marketing — getting people to talk about your stuff, similar to viral (
Mark Hughes book)
call center marketing — outbound telemarketing and handling of inbound prospect/customer calls
campus marketing — marketing to (and often by) college students, campus ambassadors (
Boston Globe)
catalog marketing — marketing through printed catalogs delivered in the mail (
DIRECT article)
cause marketing — businesses marketing cooperatively with nonprofit(s) to mutual benefit (
Alden Keene)
celebrity marketing — use of celebrities as spokespeople, for endorsements or testimonials (
BSI post)
channel marketing — marketing promotions through wholesalers, distributers, resellers (
definition)
closed loop marketing — measuring ROI from lifecycle of marketing to sales (
Closed Loop Marketing blog)
cloud marketing — using software-as-a-service (SaaS) applications for marketing (
CloudMarketing.org)
cooperative marketing — companies co-marketing a jointly developed product, service or brand (
Wikipedia)
communal marketing — engaging the public in the development of a marketing campaign (
Wikipedia)
community marketing — marketing by building an online community (
Jeremiah Owyang's blog)
computational marketing — the marketing equivalent of computational finance (
my post)
content marketing — producing useful or entertaining content for your audience (
Chris Brogan's post)
contextual marketing — delivering relevant, optimal messages/offers, esp. online (
HBS article)
controversial marketing — generating attention through controversy or conflict (
Michael Gray's post)
conversational marketing — actively engaging with consumers in two-way conversations (
Nokia preso)
conversion (rate) marketing — optimizing conversion rate in online marketing and sales (
ion's blog)
conversion content marketing — a hybrid of content marketing and conversion marketing (
SEL article)
corporate marketing — company-wide marketing and standards, esp. in multi-product firms (
Forrester report)
cross-marketing — co-marketing, product bundling, co-promotion, licensing, etc. (
Wikipedia)
culture marketing — branded content, the intersection of culture and marketing (
Chief Marketer article)
data (web) marketing — using data as a marketing channel, esp. with the
semantic web (
my post)
database marketing — using databases, such as
CRM systems, to drive marketing programs (
The Book)
data-driven marketing — use data, especially analytics, to direct marketing decisions (
Kellogg program)
digital marketing — marketing through digital channels, primarily the Internet (
AdAge Digital)
direct marketing — marketing directly to audience, often without TV, radio, or print ads (
DMA)
direct response marketing — direct marketing expressly designed to solicit a response (
Wikipedia)
disruptive marketing — applying
disruptive innovation in marketing to create new markets (
Digital Tonto post)
diversity marketing — marketing to different culture groups in audience, i.e. in-culture marketing (
TransCity)
door-to-door marketing — salespeople walking to houses, knocking on doors (
MSNBC story)
drip marketing — sending pre-planned messages to prospects/customers on a schedule (
Inside CRM article)
email marketing — emailing prospects/customers, either by list rental or express permission (
Email Insider)
entrepreneurial marketing — marketing in start-ups and new ventures, often guerilla style (
MIT course)
ethical marketing —
marketing ethics for being socially/morally responsible (
Wikipedia)
event marketing — running events such as trade shows, conferences, seminars, festivals (
Event Marketer)
expeditionary marketing — forging new markets before competitors (
HBR article)
experiential marketing — enabling sensory interactions with brands (
Experiential Marketing Forum)
Facebook marketing — marketing on and through
Facebook (
SEOmoz Ultimate Guide)
field marketing — people selling and promoting in person, "in the field" (
The Handbook)
geomarketing — geo-targeting for marketing tactics such as price, promotion (
Geomarketing in Practice)
global marketing — marketing of products/firms worldwide, global strategy and structure (
Forbes article)
green marketing — explicit promotion of products that are environmentally friendly (
Green Marketing book)
guerilla marketing — low-budget, high-impact marketing, typically entrepreneurial (
Jay Conrad Levison)
horizontal marketing — similar message across different groups/industries, in contrast to vertical marketing
inbound marketing — pulling in customers via content, instead of pushing ads or cold-calls (
HubSpot)
industrial marketing — B2B marketing but specifically for large firms, esp. manufacturers (
Wikipedia)
influence(r) marketing — focus on convincing a few influential people in a market (
Influencer Marketing book)
informational marketing — providing useful/educational material to nurture audience, like content marketing
in-game marketing — in-game advertising, also known as advergaming, and in-game promotions (
Wikipedia)
in-store marketing — promotions based at a retailer's location (
In-Store Marketing Institute)
integrated marketing — coordination and integration of multiple marketing tools, channels, vehicles (
ClickZ)
interactive marketing — interactions between marketers and prospects, mostly online (
Forrester blog)
Internet marketing — synonymous with online marketing and web marketing (
Wikipedia)
internal marketing — marketing to one's own employees to synchronize customer experiences (
Wikipedia)
international marketing — marketing overseas/across national borders, same as global marketing (
Wikipedia)
keyword marketing — researching and optimizing keywords in search marketing (
WordStream blog)
left-brain marketing — roughly synonymous with analytical marketing (
Left Brain Marketing blog)
local marketing — ad targeting and promotions to support brick-and-mortar stores (
WilsonWeb)
Long Tail marketing — marketing to many niche segments that aggregate to a huge audience (
Wikipedia)
loyalty marketing — focus on growing and retaining existing customers, e.g., rewards programs (
Wikipedia)
mobile marketing — marketing delivered via mobile devices such as (smart)phones (
Mobile Marketer)
multichannel marketing — using multiple channels to reach customers (
Multichannel Marketing Metrics)
multicultural marketing — pursuing ethnic audiences with products, advertising, experiences (
The Book)
multi-level marketing — marketing by recruiting others, who recruit more; e.g.,
pyramid scheme(
Wikipedia)
neuromarketing — the intersection of brain/cognitive science and marketing (
Neuromarketing blog)
new media marketing — essentially synonymous with online marketing, fading term (
Wikipedia)
newsletter marketing — delivering regular newsletters to target audience via email or print (
DIRECT article)
niche marketing — targeting very specific audience segments (
Entrepreneur article)
non-traditional marketing — methods outside the norm, e.g., publicity stunts, guerrilla marketing (
Inc. article)
offline marketing — all marketing that doesn't happen online, traditional marketing (
MarketingSherpa)
one-to-one marketing — marketing to individual consumers: identify, differentiate, interact, customize (
book)
online marketing — marketing online, same as Internet or web marketing (
Online Marketing Summit)
outbound marketing — contact prospects via ads, cold calls, list rental; opposite of inbound (
BridgeGroup)
outdoor marketing — examples: door hangers, car advertising, billboards, balloons (
eHow article)
out-of-home marketing — marketing to people in public places, e.g., outdoor marketing (
Wikipedia)
performance marketing — marketing driven by performance metrics and ROI (
Performance Insider)
permission marketing — inspiring your audience to
want to hear from you (
Seth Godin's book)
personalized marketing — like one-to-one marketing, including product customization (
Wikipedia)
persuasion marketing — derived from "persuasion architecture" for effective web marketing (
the Eisenbergs)
point-of-sale marketing — advertising to customers at point of a purchase in a store (
eHow article)
post-click marketing — user experience after an ad/email click, e.g., landing pages (
ion's blog)
PPC marketing — pay-per-click marketing on search engines, ad networks, social sites (
PPC Hero)
product marketing — marketing around a particular product, versus corporate marketing (
Wikipedia)
promotional marketing — broadly speaking, almost any kind of marketing to attract customers (
PROMO)
proximity marketing — localized wireless distribution of advertising associated with a place (
Wikipedia)
pull marketing — pushing messages to prospects, synonymous with inbound marketing (
The Power of Pull)
push marketing — prospects pull messages from you, synonymous with outbound marketing (
Wikipedia)
real-time marketing — accelerating marketing in the age of speed (
David Meerman Scott book)
referral marketing — encouraging/incentivizing existing customers to refer new customers (
Wikipedia)
relationship marketing — emphasis on building long-term relationships with customers (
Regis McKenna)
remarketing — modern meaning: behaviorally-targeted advertising (
Google Ad Innovations)
reply marketing — replying to end-users with personalized messages, e.g., Old Spice campaign (
Wikipedia)
scientific marketing — application of analytical testing/statistical methods in marketing (
Scientific Advertising)
search (engine) marketing — organic and paid promotion via Google, Bing, etc. (
Search Engine Land)
self marketing — marketing yourself, also known as
personal branding (
U.S. News article)
services marketing — approaches for selling services instead of products (
Delivering Quality Service)
shadow marketing — unexpected marketing outside the control of the marketing department (
my post)
shopper marketing — understanding how consumer shop across channels and formats (
Wikipedia)
social marketing — changing people's behaviors for the better,
not social media marketing (
Squidoo)
social media marketing — interacting with prospects in
social media channels (
Social Media Insider)
sports marketing — use of sporting events, teams, and athletes to promote products (
Wikipedia)
stealth marketing — ways of marketing surreptitiously to people, undercover marketing (
HBR article)
street marketing — unconventional marketing in public places meant to engage prospects (
Wikipedia)
technical marketing — marketing with technical depth to a technical audience (
great post)
telemarketing — calling people on the phone with a pitch, usually uninvited (
Wikipedia)
test-driven marketing — systematically and iteratively testing marketing ideas (
Test-Driven Marketing)
time marketing — research on
when to release and promote products in the market (
Wikipedia)
trade show marketing — subset of event marketing, exhibiting and promoting at trade shows (
TSNN)
traditional marketing — pre-Internet marketing methods and channels (
MarketingProfs)
undercover marketing — when consumers don't know they're being steathily marketed to (
Wikipedia)
user-generated marketing — marketing created by consumers, communal marketing (
Disney campaign)
vertical marketing — packaging a solution differently for different industries (
Wikipedia)
video marketing — incorporating videos in online marketing, leveraging YouTube (
Pixability)
viral marketing — tapping into existing social networks to spread a marketing idea (
Wikipedia)
web marketing — marketing on the web, synonymous with online marketing (
Web Marketing Today)
word-of-mouth marketing — when happy customers spread your marketing message (
WOMMA)